Scott Gillette

Portfolio Detail

Adidas tasked me and my team with creating a new campaign design to be used for the launch of a new product. The deliverables included numerous versions of in-store display creative for use throughout their flagship locations.

After defining the creative direction with our designers, I hired a photographer and scheduled a location shoot in a Los Angeles wherehouse. Adidas supplied ten foot tall plaster models of their shoe and a team of street painters were brought in to customize each shoe with their own imaginative design. This became the visual basis for all of the campaign designs.